Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website at via313.click, place food orders, interact with our digital platforms, or otherwise engage with our services. Please read this document carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect. This policy is drafted in compliance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection statutes.

1. Who We Are

Via 313 is a food business operating within the United States. We operate the website located at via313.click and provide food-related products and services to our customers online and through other channels.

1.1 Contact Information

For all privacy-related inquiries, requests, or concerns, please contact us at [email protected]. We will make every effort to respond to your inquiry within thirty (30) days of receipt.

2. Information We Collect

We collect various types of information in connection with the operation of our food business and website. The categories of personal information we may collect include the following:

2.1 Information You Provide Directly

When you interact with Via 313, you may voluntarily provide us with personal information, including:

• Identification Information: Your full name, username, or similar identifiers used to create or access an account on our platform.
• Contact Information: Your email address, phone number, mailing address, and delivery address, which are necessary to process and fulfill food orders.
• Order Information: Details of the food items you order, special dietary requests or preferences, allergies, customization options, and order history.
• Payment Information: Billing address, credit or debit card information, and other financial details required to process your payment. Please note that full payment card details are processed by our third-party payment processors and are not stored on our servers in full.
• Account Credentials: Username, password, and account security information if you create a customer account with us.
• Communications: Any messages, feedback, reviews, complaints, or inquiries you send us via email, contact forms, or other communication channels.
• Promotional Preferences: Your preferences regarding receiving marketing communications, newsletters, promotional offers, and loyalty program participation details.

2.2 Information Collected Automatically

When you visit our website or use our digital services, certain information is automatically collected through cookies, web beacons, pixels, and similar tracking technologies, including:

• Device Information: IP address, browser type and version, operating system and version, device type (desktop, mobile, tablet), screen resolution, and device identifiers.
• Usage Data: Pages you visit on our website, links you click, search queries entered, time spent on pages, referral URLs, exit pages, and other clickstream data.
• Log Data: Server logs that record your interactions with our website, including timestamps, error reports, and other diagnostic information.
• Location Data: General geographic location inferred from your IP address. We may also collect more precise location data with your explicit consent, particularly for delivery services.
• Cookie Data: Information stored in cookies and similar technologies placed on your browser or device during your visit. Please see Section 7 of this Privacy Policy for more information on our use of cookies.
• Session Information: Information about your browsing session, including session duration and navigation patterns within our website.

2.3 Information from Third Parties

We may also receive information about you from third-party sources, including:

• Delivery and Logistics Partners: Information necessary to coordinate and complete food deliveries, such as delivery confirmation and address verification data.
• Payment Processors: Transaction confirmation and fraud detection information from our payment processing partners.
• Social Media Platforms: If you interact with our social media profiles or use social login features, we may receive certain profile information from those platforms in accordance with their own privacy policies and your privacy settings.
• Analytics Providers: Aggregated or de-identified behavioral and demographic data from analytics service providers to help us understand how our website performs.
• Marketing Partners: Information about your potential interests or marketing interactions that help us serve relevant advertising and offers.

2.4 Sensitive Personal Information

In certain limited circumstances, we may collect information that qualifies as sensitive personal information under applicable law, such as dietary restrictions related to health conditions or religious practices. We collect such information only when you voluntarily provide it to customize your food order experience. We do not sell or share sensitive personal information for cross-context behavioral advertising purposes.

3. How We Use Your Information

Via 313 uses the personal information we collect for the following purposes:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders, including coordinating preparation and delivery logistics.
• Creating and managing your customer account, including authentication and account security.
• Sending order confirmations, delivery updates, and other transactional communications related to your purchases.
• Responding to your customer service inquiries, complaints, and requests for assistance.
• Processing refunds, returns, and dispute resolutions.
• Facilitating loyalty programs, rewards, or promotional credits associated with your account.

3.2 Improving and Personalizing Our Services

• Analyzing usage patterns and customer behavior to improve our website functionality, menu offerings, and overall user experience.
• Personalizing your browsing and ordering experience based on your preferences, order history, and interactions with our platform.
• Conducting research and development activities to create new products, services, or features that better meet customer needs.
• Performing internal quality assurance reviews and testing.

3.3 Marketing and Communications

• Sending you promotional emails, newsletters, special offers, and information about new menu items or services, subject to your communication preferences and applicable opt-out rights.
• Delivering targeted or interest-based advertising through our website and third-party advertising networks, based on your browsing behavior and preferences.
• Conducting surveys, contests, sweepstakes, or other promotional activities with your participation.
• Notifying you of changes to our services, policies, or terms that may affect you.

3.4 Legal Compliance and Safety

• Complying with applicable federal and state laws, regulations, and legal obligations, including food safety regulations and consumer protection laws enforced by the Federal Trade Commission (FTC).
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other potentially illegal or harmful activities.
• Enforcing our Terms of Service and other applicable agreements.
• Protecting the rights, safety, and property of Via 313, our employees, customers, and the general public.
• Responding to lawful requests from law enforcement agencies, courts, regulators, or government authorities.

3.5 Business Operations

• Managing our day-to-day business operations, including accounting, auditing, and financial reporting.
• Evaluating or conducting potential mergers, acquisitions, asset sales, or other corporate transactions where your information may be transferred as part of our business assets.
• Maintaining appropriate records for legal, tax, and regulatory compliance purposes.

4. Legal Bases for Processing

We process your personal information based on the following legal grounds, depending on the nature of the processing activity and applicable law:

• Performance of a Contract: Processing necessary to fulfill your food orders, manage your account, and provide the services you have requested.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, improving our services, and conducting marketing activities, provided these interests are not overridden by your fundamental rights and interests.
• Legal Obligation: Processing required for compliance with applicable federal and state laws and regulations.
• Consent: Processing based on your voluntary, informed consent, such as for optional marketing communications or the use of non-essential cookies. You may withdraw your consent at any time by contacting us at [email protected].

5. Sharing Your Information with Third Parties

Via 313 does not sell your personal information to third parties for monetary compensation. However, we may share your personal information with the following categories of recipients for the purposes described in this Privacy Policy:

5.1 Service Providers and Vendors

We work with carefully selected third-party service providers who assist us in operating our business and delivering our services. These providers may have access to your personal information only as necessary to perform their contractual obligations to us and are prohibited from using your information for any other purpose. Categories of service providers include:

• Payment processing companies that handle credit card and debit card transactions securely.
• Food delivery and logistics partners who coordinate the delivery of your orders.
• Website hosting and cloud infrastructure providers who maintain our digital platforms.
• Customer relationship management (CRM) software providers.
• Email marketing and communication platform providers.
• Analytics and data intelligence service providers.
• Fraud detection and cybersecurity service providers.
• Customer support and help desk software providers.

5.2 Business Partners

We may share certain information with trusted business partners, such as co-branded promotion partners, with your knowledge and consent where applicable. Any such sharing will be disclosed to you at the time of collection or prior to sharing.

5.3 Advertising and Analytics Partners

We may share usage data and other non-directly identifying information with advertising networks, social media platforms, and analytics providers to serve you relevant advertisements and to measure the effectiveness of our marketing campaigns. These partners may use cookies and similar tracking technologies to collect information about your online activities across different websites. You may opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

5.4 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, courts, or other third parties when we believe in good faith that such disclosure is:

• Required by applicable law, regulation, legal process, or enforceable governmental request.
• Necessary to protect the safety, rights, or property of Via 313, our users, employees, or the public.
• Necessary to detect, prevent, or address fraud, security issues, or technical problems.
• Necessary to enforce our Terms of Service or other applicable agreements.

5.5 Corporate Transactions

In the event of a merger, acquisition, reorganization, asset sale, or similar corporate transaction involving Via 313, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you via email or a prominent notice on our website of any such change in ownership and any resulting changes to this Privacy Policy.

5.6 With Your Consent

We may share your personal information with other third parties when you have provided your explicit consent for such sharing. You may withdraw your consent at any time by contacting us at [email protected].

6. Data Security

The security of your personal information is important to us. Via 313 implements a range of technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, loss, or destruction. These measures include:

6.1 Technical Safeguards

• Encryption of data in transit using Transport Layer Security (TLS) protocol to protect information transmitted between your browser and our servers.
• Encryption of sensitive data at rest, including payment-related information stored in our systems.
• Implementation of firewalls, intrusion detection systems, and access control mechanisms to protect our network infrastructure.
• Regular security vulnerability assessments and penetration testing to identify and address potential weaknesses.
• Use of secure payment processing systems that comply with Payment Card Industry Data Security Standards (PCI DSS).

6.2 Administrative Safeguards

• Limiting access to personal information to authorized employees and contractors who need it to perform their job functions.
• Providing regular privacy and security training to our employees who handle personal information.
• Maintaining data processing agreements with all third-party service providers who access personal information on our behalf.
• Implementing internal policies and procedures governing the collection, use, and protection of personal information.

6.3 Incident Response

In the event of a data breach or security incident that affects your personal information, we will notify affected individuals and relevant authorities as required by applicable federal and state law, including state data breach notification statutes. We maintain an incident response plan to ensure timely and appropriate action in the event of a security incident.

7. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertisements. Cookies are small text files placed on your device when you visit our website.

7.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functionality of our website, including maintaining your session, processing your food orders, and ensuring website security. These cookies cannot be disabled.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most frequently. This data helps us improve our website performance.
• Functionality Cookies: These cookies remember your preferences (such as your preferred language or delivery address) to provide a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your browsing habits and are used to deliver advertisements that are relevant to your interests on our website and third-party sites.

7.2 Managing Your Cookie Preferences

You can manage your cookie preferences through your browser settings, which allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or use certain features. For more detailed information about our use of cookies and how to manage them, please refer to our dedicated Cookie Policy.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Our specific retention periods include:

• Account Information: Retained for the duration of your active account plus a period of three (3) years after account closure to address any post-closure queries, disputes, or legal obligations.
• Order Information: Retained for a period of seven (7) years from the date of the transaction for accounting, tax compliance, and legal purposes.
• Payment Records: Retained in accordance with PCI DSS requirements and applicable tax and financial record-keeping laws, typically up to seven (7) years.
• Marketing Preferences: Retained until you withdraw your consent or opt out of marketing communications, plus a reasonable period thereafter for compliance documentation.
• Customer Communications: Retained for up to three (3) years from the date of the communication for quality assurance and legal compliance purposes.
• Website Usage Data and Analytics: Typically retained in identifiable form for up to twenty-four (24) months, after which it may be anonymized and retained indefinitely for aggregate statistical purposes.
• Legal Hold: Information subject to a legal hold, litigation, or regulatory investigation will be retained for the duration of such proceedings, regardless of the standard retention periods above.

When personal information is no longer required for the purposes for which it was collected and no legal obligation requires its continued retention, we will securely delete, destroy, or anonymize it in accordance with our internal data disposal procedures.

9. Your Rights and Choices

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. Via 313 is committed to honoring these rights to the extent required by applicable United States federal and state law.

9.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA, as amended by the CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the purposes for which it is used, and the categories of third parties with whom it is shared.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. You may submit an opt-out request by contacting us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to specific permitted purposes.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA privacy rights. We will not deny you goods or services, charge you different prices, or provide a lesser quality of service because you exercised your privacy rights.

9.2 General Privacy Rights Available to All Users

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You may request that we delete your personal information, subject to applicable legal exceptions.
• Right to Opt-Out of Marketing: You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in our emails or by contacting us directly at [email protected].
• Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format, where technically feasible.

9.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please submit a verifiable consumer request to us by:

• Sending an email to [email protected] with the subject line "Privacy Rights Request".

We will acknowledge receipt of your request within ten (10) business days and respond to your request within forty-five (45) days of receipt. We may extend this period by an additional forty-five (45) days when reasonably necessary, in which case we will notify you of the extension within the initial response period. We may need to verify your identity before processing your request. We may ask you to provide certain information to confirm your identity, such as your name, email address, and order history.

You may designate an authorized agent to submit a request on your behalf. Authorized agents must provide written proof of their authorization and we may require verification of the agent's identity as well as your own.

10. Children's Privacy

Via 313 does not knowingly solicit, collect, or process personal information from minors under the age of eighteen (18). Our food ordering platform, website, and related digital services are designed and intended for adult consumers. If you are under eighteen (18) years of age, please do not use our website or submit any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under the age of eighteen (18) without verifiable parental consent, we will take prompt steps to delete such information from our records. If you believe that we may have inadvertently collected information from or about a minor, please contact us immediately at [email protected] so that we can take appropriate remedial action.

Parents and legal guardians who have concerns about their child's potential interaction with our platform are encouraged to contact us using the information provided in this Privacy Policy.

11. International Data Transfers

Via 313 is a United States-based business, and your personal information is primarily collected, stored, and processed within the United States. By using our services, you acknowledge and consent to the transfer, processing, and storage of your personal information in the United States, where data protection laws may differ from those in your country of residence.

If you are located outside of the United States and choose to use our services, please be aware that your personal information will be transferred to and processed in the United States. We take appropriate steps to ensure that any international transfer of personal information is conducted in a manner consistent with applicable data protection laws and that adequate safeguards are in place to protect your information.

We do not currently direct our services specifically to users located outside the United States. If you access our website from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.

12. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, delivery applications, and other online services that are not owned or controlled by Via 313. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites or services, and we encourage you to review the privacy policies of any third-party websites you visit.

Any interactions you have with third-party platforms, such as social media logins, third-party payment gateways, or food delivery aggregator apps, are governed by the privacy policies of those respective third parties, not this Privacy Policy. We are not liable for the data collection or privacy practices of such third parties.

13. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. At this time, our website does not respond to Do Not Track signals because there is no universally accepted standard for what constitutes a "track" or how to honor DNT signals. However, you may manage your tracking preferences through cookie settings and opt-out mechanisms described in this Privacy Policy and our Cookie Policy.

We will continue to monitor industry developments regarding Do Not Track and update our practices accordingly if a standardized response framework is adopted.

14. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the way we handle personal information. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this Privacy Policy.
• Post the revised Privacy Policy on our website at via313.click.
• Provide notice via email to the address associated with your account, where required by applicable law or where we consider such notice appropriate given the nature of the change.

Your continued use of our website and services following the posting of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes to this Privacy Policy, you must discontinue your use of our services and, if applicable, request deletion of your account and personal information.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

15. How to File a Privacy Complaint

If you have a concern or complaint about how Via 313 handles your personal information, we encourage you to first contact us directly so that we can work to resolve the issue promptly and to your satisfaction.

15.1 Contact Us First

Please send your privacy complaint or concern to:

• Email: [email protected]
• Subject Line: Privacy Complaint

We will acknowledge your complaint within ten (10) business days and endeavor to resolve the matter within forty-five (45) days.

15.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response or believe that we are processing your personal information in violation of applicable law, you may file a complaint with the relevant regulatory authority:

California residents may also contact the California Attorney General's Office at oag.ca.gov for matters related to the California Consumer Privacy Act (CCPA/CPRA).

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us using the information below. We are committed to addressing your inquiries promptly and professionally.

This Privacy Policy was last reviewed and updated on March 28, 2026. Via 313 reserves the right to modify this policy at any time in accordance with applicable laws and regulations. Users are encouraged to review this page periodically for any updates.